I was passing by the liquor department in a grocery store near the famous University of Southern California when I saw this sign.
A little science for you alls...
For those of you not in the know, the name of the sporting forces of the USC is the "Trojans," named after the "Trojans." They have had this name since before the widespread adoption of broadcast analogue television and, rumour has it, plan to keep it in the coming age of broadcast DIGITAL TV.
While they have been having "Trojans" as their sports-people name, there has been another school in Los Angeles, called the UCLA, where they have opted to call their sports-practitioners not "Trojans" but "Bruins."
Perhaps it was over this point that these two fine institutions of college stuff went to war and became bitter enemies; or perhaps became bitter enemies and went to war. Irregardless, a state of tension, occasionally flaring into real-deal street violence has simmered twixt them for a time that the kids and the wags both refer to as "long ass."
Because of this, new laws apparently have been enacted while I have been busy playing stupid computer games. These laws probably make it very hard for people from the UCLA to buy their liquor in the store where I took this picture. In the past, that wouldn't have been such a big deal, but today's unpredictable regional real estate prices and the recent discoveries about the health benefits of moderate red wine consumption make this one of today's big "hot button" issues.
It should also be noted that, in the local parlance, the term for gamboling about while on the sauce is to be "a-brewin'" (due to the idea some here might have that, even inside of you, the booze, she continues to brew). This sign thus has a second layer of meaning and is actually frightfully clever for being able to efficiently block purchases by both registered students and faculty of the UCLA as well as ANY adult who dares to enter the joint on less than a fully even keel.